Month: October 2016

Header: Using Video to Boost Online Reputation Management Efforts

Using Video to Boost Online Reputation Management Efforts

Last Updated on February 15, 2021 by Bright Past How powerful of a statement can be made with digital video? The answer can be traced to the 2016 American electoral campaign; when a controversial video of a lewd conversation between Republican candidate Donald Trump and the host of an entertainment news show was made public. …

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Brand Versus Reputation

Brand Versus Reputation

Last Updated on February 15, 2021 by Bright Past Brand and reputation are two words that are often used interchangeably, even though each has its own separate and distinct meaning. Sometimes, to make matters even more confusing, they are used together, as in “brand reputation,” which introduces yet a third meaning into an already overly-complex …

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